"...Some people tell me that my 20 years at WIVK was a long time. Compared to Ed I was a flash in the pan. I don't think there is a person that has put in more hours contributing to the success of WIVK than Ed Brantley. Remember Coats for the Cold? That was his idea. Ed would arrive at the station for the 8am sales meeting, then hit the streets calling on his list of small businesses (he didn't have the big gravy clients). He would have clients that may only spend $1,000 a month but he would have a hundred of them! And he was an expert at the cold call and getting people on the air that had never advertised. Then after a well-planned day of sales calls he would do his shift from 3-7 and finally leave the station around 7:30pm. Then do it all over again the next day. Weekends? He would do two remotes and host the number one listened to show on Knoxville radio, Sound Off, on Sunday morning. Who can do that type of grueling schedule week in and week out for YEARS??? Only Ed Brantley, easily the hardest working man I have ever met in radio. I am lucky to call Ed my friend. Not only is WIVK lucky to have had him there, Knoxville radio is fortunate to have had such a an outstanding person as one of its leaders. So Ed...I hear there's a radio station for sale in Hawaii!" (Bob Thomas)
