It's early 1980 at WBIR-FM 103.5 (Rock 104)...the DJs are Steve Tipton, Kim Mayo, Keith Lambert, and Carson Cooper!
The Oct/Nov 1979 book came out in early February 1980...WIVK-FM was on top with a 20.9 share, WEZK-FM followed with a 16.4, WNOX (AM) at 11.9, WRJZ 9.9, WIVK AM at 8.5, WOKI-FM 100 7.7, WBIR-FM 6.3, and WKGN at 1.3.
Mike Beach left WKGN in January 1980, in February he took over mornings at Rock 104. At that time Kerry Lambert, the PD, (Keith Lambert on the air), switched with Kim Mayo, as she became afternoon drive, and he worked middays.
In May...Dave Elrod joined Rock 104 and Mike Beach in the morning slot.
"Rock 104 is WIMZ Knoxville...crank it up!" The calls were changed from WBIR to WIMZ and the DJ line up was Beach/Elrod, Keith Lambert 10-2, Kim 2-7, Dan 7-12, and Carson Cooper 12-6.
In the fall of 1980...Rick Kirk is heard in the morning on WIMZ Rock 104...but as 1980 comes to a close, Rick Kirk returned to WRJZ and Mike Beach returned to WIMZ teaming with newsman Jerry Howell in the morning. Beach also hosted "The Noon Flashback" daily.
In 1981 Phil Williams spent most of the year at WMYU (U-102) as afternoon drive, but in November he returned to WNOX mornings.
...and in the spring of 1982 Phil Williams joined WIMZ and teamed with Mike Beach as Beach and Williams! The rest of the lineup was Dan 10a-3p, Lambert 3-7p, Sheri 7p-12a and Ed Knight 12a-6a.
The 101 Audio Vault features Beach and Williams-