Every now and then a dial position would attempt to do battle for the country audience with WIVK, and back in 1978 it was WBIR-FM (which became WIMZ).
James Freeman was morning drive with Bill Page middays, afternoons were anchored by Mark Mabry...Celeste, The Mulls, and Mike Johnson were also on the air.
The 101 Audio Vault features the big pipes of Mark Mabry~